Our mission was to support CS:GO matchmaking platform, where everyone can feel like a professional player – that was a guided goal of the Esportal’s creators, which after a big success in Sweden was launched in Poland, Germany and Brazil. We planned an introduction of Esportal to a Polish market by choosing ambassadors, launching a campaign based on streamers’ activities, creating a strategic campaign of communication and building a community, which is constantly increasing. Moreover, we have completed a proper team for technical tasks and as specialists in the esports market, we have helped identify other experts and companies in this field.
We regularly helped to prepare many tournaments, where the largest was the Esportal Global Cup with a prize pool of $ 50,000. We have carried out the qualifications, we have taken care of the main tournament of Polish teams. We were also responsible for the tournament communication, PR support and transmission. The results of the tournament were satisfactory - 5 362 viewers in a peak and 30 313 hours spent in total on transmission of the finals. At the very beginning of our cooperation, we dealt with the ProBattle Cup - a tournament in which influencers completed their lineups from among everyday players. The Tournament had positive feedback and esportal gained recognition in esport world, shortening the distance between professional players and ordinary ones.
On Esportal players could receive rewards for their achievements every day. This activation made them spend their time actively on the platform and in the game, trying to improve their score. As a result of such actions, we have made the engagement of players on Esportal increased rapidly.
The charity campaign for Wielka Orkiestra Świątecznej Pomocy also turned out to be an image success for Esportal. For each free account set up on Esportal, we donated money to the WOŚP. The campaign culminated with an influencer's and a professional esports player stream. As a result of our activities, we have collected 1422 new registrations on Esportal, and the collected amount was enriched with further funds by Esportal, and then transferred to WOŚP.
One of the most popular activation was 5vs5 duels between influencers, professional players and Esportal players. We chose two representatives, who later faced each other in Best of Three fights. Humiliating prizes awaited the loser and were loved by the community.