At the end of 2020, we established cooperation with the organisers of the most prestigious FIFA tournament in Poland, Ekstraklasa Games. Our team was responsible for the communication of the third season of the competition, and its main goal was to promote the tournament even more widely among the esports community, including the gaming industry media.
Apart from daily communication related to the event and graphic creation, our activities were also based on the promotion of Ekstraklasa Games Pro and Ekstraklasa Games Open by Guseppe events – open competition for amateurs who wanted to compete at the highest national level. To do so, our team prepared a series of online activations featuring the most popular influencers to encourage participation in the tournament. The entire season of Ekstraklasa Games Open by Guseppe was culminated with the final tournament, which could be followed on the channels of four influencers in the form of a viewing party.
At the end of December, our team - in cooperation with Ekstraklasa Games - also organised a dedicated FIFA 21 tournament, whose aim was to promote the latest version of the game from EA Sports. Four influencers and four professional players took part in the tournament and competed for cash prizes. The two-day event has enjoyed wide popularity, with a total of over 310,000 views.