We developed a communication strategy and a dedicated visual identity which in many elements, referred to the tradition of the cracovian club. We also assisted in selecting players for the section and subsequent transfer negotiations.

After contracting the representatives, we handled PR issues, photo/video sessions, dedicated activations, and campaigns. Our collaboration also based on support and planning offline events with the participation of Wisła Kraków's esports section players. We organized, for example, training camps and qualifications for the Ekstraklasa Games.

The main task of our communication strategy was to educate football fans via the club's media and the organization itself. Esports competitions featuring Wisła All in! Games Kraków players were preceded by specially adapted text and video materials which explained the specifics of each game and its ecosystem. In the further stage of our collaboration, we also established a dedicated Discord server, which quickly became the second most popular among esports organizations in Poland. It was at the same time, the first official server created by a Polish football club.