How did it look?
Project strategy
We started by defining the assumptions. At this stage In the beginning, we created all internal documents, such as a business plan, communication strategy, game modes and a list of influencers.
Inviting Influencers
We contacted chosen creators and introduced them to Splash!. The project got a lot of positive feedback was met with considerable enthusiasm, so we managed to close the list of participants quickly. Among others, Xayoo, Paris Platynov, Tromba, Kuque 2115, Nervarien, and many others had fun with us.
Acquiring Sponsors
With the confirmed list of influencers, we estimated a reach the event would generate. We prepared sponsorship packages and started talks with brands that might be interested in participating in the event. Eventually, the tournament was supported by Dooti Donuts, Red Bull, Kinguin, and Forte
Online Tournaments
We conducted a series of online tournaments along with broadcasts. We also dealed with chat moderation, coordination of commentators, coverage of the game progress and social media communication.
LAN Finals
At the Kinguin Esport Lounge in Gdańsk, we prepared a space for the LAN stage. The event was attended by the two best teams and invited guests. Viewers could win tickets in contests and watch the finals online.