Introduction

We began our collaboration with Olimp Sport Nutrition, a Polish manufacturer of dietary supplements and nutrition for athletes, started with by an analysis of the brand's past activities and creating an entirely new strategy of communication strategy. Our goal was to reach to young audiences receipients and increase engagement on social media profiles. The strategy, which aimed at rejuvenating the target group, could not do without TikTok. At the beginning of 2022, we introduced the brand to a new channel, while ensuring a consistent character of communication character.

How did we do this?

Communication strategy

We conducted an analysis of the brand's existing communication. Basing on this, we planned activities that allowed us to reach young target group audience and increase the engagement of those who already follow the profile.

Launching the Brand on TikTok

Creating an account on TikTok allowed us to reach an entirely new group of fans. Engaging content, tailored to the platform's specificity, quickly gained the audience's sympathy, and we achieved the first million views within a week!

Daily communication

Our journey with Olimp Sport Nutrition started with Facebook and TikTok - now we handle communication across all brand channels. Besides creating posts, daily activities include collaboration with several dozen ambassadors, reporting sports events, paid campaigns, as well as conducting photo sessions and video recordings.