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mBank

BRANŻA
gaming    mobile

Introduction

In the third quarter of 2020, we began our collaboration with Huawei and AppGallery - a new mobile store featuring apps and games primarily for Huawei devices. We managed communication with influencers, prepared visual elements, conducted research studies, created effective campaigns, and organized Garena Free Fire tournaments in Central and Eastern Europe.

How did we do this?

Research studies
We carried out research across different markets in ordrer to find representatives who would be engaged in community building for each game in AppGallery. Moreover, the research revealed what actions would be profitable at respective markets.
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Selection of influencers
Despite widely recognizable creators, we reached out to leaders of micro-communities, group administrators on Facebook, Discord, Reddit, Messenger, and WhatsApp groups, where we disseminated spread communication and actions.
wytrwałość -> oszczędzanie na cel
refleks -> szybkie przelewy
współpraca -> zrzutki na BLIK
Przekaz wzbogaciliśmy o spoty audio emitowane na Spotify. Wszystkie oczywiście spójne z koncepcją trenowania danej umiejętności, tak jak w przypadku wideo.
Campaign
Due to complex mechanism of participating in the promotion, we decided to focus mainly on video content which explained the entire process. We prepared comprehensive activations on various platforms, which were presented by the influencers we collaborated with.
Influencer marketing
Our graphic department developed dedicated graphic sets that visually referred to each game. We also had the opportunity to support Huawei in designing animations for dedicated campaigns.
Tournament
At first we opened registration while simultaneously promoting the tournament via influencers. While conducting the event, we paid the greatest attention to keep a satisfying communication with participants.mbank.pl/dlagraczy

What were we responsible for

Communication strategy

Social media communication

Design (graphics/video)

Influencer marketing

Public relations

Tournament Organization

Sales
Campaigns

Results

53

influencers and communities we worked with

171

publications about campaigns that appeared on social media

209

tournament players

>250 000

interactions

2 923 000

increase in revenue from App Gallery during the tournament

555%

increase in the number of users completing transactions in the game

Kluczowe osiągnięcia

osiągnięcie pozycji lidera w branży
wprowadzenie na rynek nowego produktu
ekspansja na nowe rynki
optymalizacja procesów biznesowych

let's do it together!

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