Introduction

Our collaboration with the KRUX brand started with creating an entirely new communication strategy. We identified the biggest problem technological brands encounter when trying to reach gamers - a lack of common language. Our strategy was simple: KRUX should be your good buddy from the server, not a seller.

How did it look?

Communication Strategy

We conducted all communication in line with the gamers’ lifestyle. This included using a slang familiar from games, exchanging memes and taking part in conversations in comments and private messages about everything that preoccupies concerns our consumers - from a new keyboard, through a patch in their favorite game, to German homework.

Discord

KRUX's strategy was to be present wherever gamers are, so naturally, we expanded our social media activities to include Discord. In early 2021, we created a dedicated server for the brand, another place for interaction where it could connect with its receipients. It's worth knowing that KRUX's server was the first Discord of a hardware manufacturer in Poland.

TikTok

In a strategy aimed at young gamers, TikTok was essential. After creating the brand's profile, we quickly gained the audience's sympathy - reaching our first million views just two months after starting!