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Ekstraklasa

BRANŻA
gaming

Introduction

We partnered with the most prestigious FIFA competitions in Poland twice – at the end of 2020 and in the first quarter of 2022. We planned and successfully implemented a communication strategy that resulted in a broad promotion of the tournaments among the esports community.

How did we do this?

2020/2021 Season
Competitions on Two Levels
Beyond daily communication related to the competitions and graphic creation, our actions also focused on responsibility was also to promote promoting the Ekstraklasa Games Pro and Ekstraklasa Games Open by Guseppe events which are (open competitions for amateurs who want to wanting to compete at the highest national level). We prepared a series of online activations involving engaging the most popular influencers, which encouraged participation in the competition. The entire Ekstraklasa Games Open by Guseppe season culminated in a final tournament which that fans could follow on the channels of four influencers in the form of viewing parties.
Dedicated FIFA 21 Tournament
At the end of December, in cooperation with Ekstraklasa Games, we organized a dedicated FIFA 21 tournament. Its aim was to promote a launch of the latest version of the EA Sports game portfolio. We engaged four influencers and four professional players, who competed for cash prizes. The two-day event gained huge enjoyed immense popularity, with a total viewership exceeding 310 000.
2021/2022 Season
Ekstraklasa Games Magazine
During the season, a weekly format "Ekstraklasa Games Magazine" was broadcasted on the Polsat Games TV channel. We had the pleasure to be involved in it’s production. Every week our specialists prepared detailed briefs on the course of the rounds for the presenter. In result, the esports community gained the key most important and reliable news information about the competitions. The effects of these actions can be viewed on the recorded episodes on the Polsat Games channel on YouTube.
Ekstraklasa Games on TikTok
A significant change in the communication strategy for the new season was to Carry out a the move to TikTok account. platform. In a short period of time, we replaced all tedious formats and gave it a breathed entirely new life. into the profile. We managed to develope an account with over a milion viewership per month! developed it to the extent that it achieved viewership of over a million views monthly. We owe this success to the young community, who suddenly became interested in the content we provided. This was partly due to the content we selected, which mainly engaged the younger community. In a few months, the profile gathered a wide range circle of regular viewers. Currently, there are almost 34 000 followers and this number is constantly growing.
2022/2023 Season
Events at Ekstraklasa Club Stadiums
To combine esports with traditional sports, Ekstraklasa decided some of the competitions should take place at football stadiums. During these events, players had the opportunity not only to participate in the OPEN phase competitions but also to take part in various attractions amusements such as contests, animations, or conversations with players from various clubs.
Online Transmissions from Each Round
During the PRO phase regular season, regular, weekly LIVE broadcasts were held every week enabling viewers to follow the actions of their idols from virtual fields.Thanks to the technology we possess, the initiative was realized online.

What were we responsible for?

Action strategy

Social media communication

Organization and execution of
Media Day

Influencer marketing

Public relations

Organization of Broadcasts and Offline Events

Design (graphics/video)

What were the effects?

Summary of the 2022-2023 season (10.2022-04.2023)

4 900 000

Facebook profile reach

2600

New followers on Facebook

1 100 000

Instagram profile reach

1500

New followers on Instagram

6 000 000

Views on TikTok

12 500

New followers on TikTok
Zobacz inne projekty

Kluczowe osiągnięcia

osiągnięcie pozycji lidera w branży
wprowadzenie na rynek nowego produktu
ekspansja na nowe rynki
optymalizacja procesów biznesowych

let's do it together!

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