How did we do this?
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Communication Platform
Our goal was to engage the community as much as possible. We decided that Twitch would be the best fit for this purpose.
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Creator Research
We selected a group of influencers who fit the brand well the best. Ultimately, we partnered with Rybson, one of the most popular creators related to the Polish League of Legends, and Ewron, who really needs no introduction. Anyone who has ever been on Twitch knows him.
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Inside
To ensure effective communication, we tailored it to the specificity of the platform and to the community of the specific chosen creators. We knew what would interest Rybson’s and Ewron’s viewers and convince them to take part in the contest. This was the key to the success of the entire project.
Benefits System
Why did Rybson and Ewron’s viewers rush to create donuts in an instant? Because we provided them with entertainment and showed them that Dooti Donuts fits perfectly into their environment. The creators received tasks from us that which they had to accomplish every time when their viewers generated a certain number of donuts. 100, 500, 1000, 2000 - each threshold unveiled a new activation.
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